Spotify virtually upended a music industry that had been dominated by Apple’s iTunes, in which consumers purchase individual music tracks or albums and download them to their devices and Pandora, which creates customized “stations” of music based on specific songs or genres.įor anyone willing to pay $9.99 a month, Spotify unlocked nearly all of the songs in the world to be played at will or mixed into playlists. Of the taming of an industry that still often feels like the Wild West.įor the uninitiated, Spotify is a 10-year-old Swedish music (and podcast) streaming platform that launched in the United States to great fanfare in 2011. Gimlet’s sale to Spotify is a story of platform becoming publisher. Spotify’s announcement that it would purchase the podcast network Gimlet Media on Wednesday reverberated through an industry that has clung to its DIY roots even as its popularity has exploded.
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