However, it boiled down to an age-old friction point-pickup.Ībout a month later, Engler had in front of him a rendering of an elevated building with drive-thru lanes underneath it. Yet the problem Engler presented wasn’t a foreign one: the channels of access, in terms of ordering, had become plentiful. Strommen had no history in fast food or sense of its conventional boxes. But now, the future was back on the drawing board.Īcross the table from Engler, co-founder and CEO of Border Foods, a family-owned franchisee of Taco Bell with north of 230 locations, was Mike Strommen, a friend of Engler’s brother and co-founder, Jeff, who ran a company specializing in consumer retail engagement. The sting of the pandemic’s early rush had turned operators into survival gurus. On a spring morning in 2020, Lee Engler sat down for breakfast.
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